Archive of ‘Starting A Business’ category

Why Beauty Isn’t Everything In Advertising

advertising

If you are thinking about doing paid advertising, you are probably considering how to design your ad. So let me ask you a question: are you designing it to look beautiful? Or are you designing it to work for you?

I love fashion and lifestyle magazines. Whenever I travel, I’ll buy two or three at the station or airport to keep me occupied for the journey. And if you flip through any of these magazines you’ll see some stunning ads full of beautiful models, gorgeous locations and elegant typeface.

So it is tempting to create ads that showcase beautiful design, your stunning logo, and inspiring images. But before you do so, read this article. I will explain why beauty isn’t everything when it comes to advertising online.

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Entrepreneurs: Do This One Task Today To Help Your Business Succeed

business succeed

One of the best things you can do to help your business succeed is to form a network online with other business women. I’m part of one, and it’s probably helped to grow my business more than anything else. On top of that, having peers to talk to about your fears, hopes and dreams is something that is invaluable during moments in your business where things do seem difficult or challenging.

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How Much Does A New Website Cost? A Quick Guide

new website cost

If you are currently writing a budget for your startup and wondering: how much does a new website cost? here is some data for you. I have broken it down into the three most common options available to new startups.

It’s worth noting: this is based on my own previous experience working in agencies and drafting quotes for new clients.. Hopefully, a behind-the-scenes glance into how these things are calculated will arm you with a bit of knowledge before you approach your own shortlisted suppliers.

This is a contributed post. Please refer to my disclosure for more information

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Here’s An Easy Competitive Advantage That Most Startups Miss

competitive advantage

When thinking about competitive advantage, perhaps something as corporate sounding as pre-sales doesn’t come to mind. But excellent pre-sellling is vital to master for your business, and here’s why:

Most service businesses do it badly

So think of pre-sales this way. If you can master customer excellence, you immediately have a competitive advantage.

But what makes a great customer experience during the pre-sales phase? Here’s a guide to the most important factors you need to consider:

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Starting a Small Business? Here’s Where to Spend and Where to Save

small business

Starting your own small business is tremendously exciting. It’s your chance to avoid the mistakes that you’ve seen others make, to do things your way, to make something for yourself and your family and to work hours and times to suit you. For many, it’s a dream come true, and it’s thought that up to 82% of young people would like to avoid traditional employment and start their own business.

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